Is content king?? 
Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. (Content Rules)

Before you start producing content for your brand…ask yourself the following
•Why are you creating the content? What are your goals?
•Who is your audience? Who are you?
•What do you want your content to achieve?
•Why are you creating the content? What are your goals?
•When and How are you going to produce the content?
•When are you going to publish?
Do you have the team to brainstorm, script, shoot, edit and produce the content for your clients? Do you plan on hiring staff?
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